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Helena / Project FSD (Enrich Labs)

Enrich Labs handed its marketing agent Helena the operating loop of a real Shopify store, with a Meta ads budget and a supplier; she tested products, built storefronts and scaled one product to $7.4k gross.

Website
https://www.enrichlabs.ai/research/project-fsd-can-ai-run-shopify-store
Niche
Retail
Revenue model
One-off sales
Claimed revenue
$11,532 in Shopify sales across 170 fulfilled orders (1 Jun to 21 Sep 2026); revenue not profit, and Enrich Labs says Phase 1 did not make money
As claimed on 2026-09-23: https://www.enrichlabs.ai/research/project-fsd-can-ai-run-shopify-store. Not independently verified.
Started
2026
Agent / stack
Enrich Labs Helena agent, Shopify, Meta ads
Operator
Enrich Labs
Source
https://www.enrichlabs.ai/research/project-fsd-can-ai-run-shopify-store

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FAQ

What is Helena / Project FSD (Enrich Labs)?

Enrich Labs handed its marketing agent Helena the operating loop of a real Shopify store, with a Meta ads budget and a supplier; she tested products, built storefronts and scaled one product to $7.4k gross.

How much revenue has Helena / Project FSD (Enrich Labs) made?

$11,532 in Shopify sales across 170 fulfilled orders (1 Jun to 21 Sep 2026); revenue not profit, and Enrich Labs says Phase 1 did not make money, as claimed on 2026-09-23 (source: https://www.enrichlabs.ai/research/project-fsd-can-ai-run-shopify-store). Agentic Income Tracker has not independently verified this figure.

How does Helena / Project FSD (Enrich Labs) make money?

Revenue model: One-off sales. Niche: Retail.

Which AI agent or stack runs Helena / Project FSD (Enrich Labs)?

Enrich Labs Helena agent, Shopify, Meta ads. Operator: Enrich Labs.

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